15-16 Margaret Street, W1

15-16 Margaret Street, London W1
jake@theludorumclub.com

The sage green wall of the gymnasium, hand painted with the words Ludorum Club, above a herringbone parquet floor

Bespoke personal training

A private training club on Margaret Street, a few minutes north of Oxford Circus. One coach, one client, 55 minutes.

Book a consultation
Looking down the gymnasium: the painted wall on the left, a row of Exigo racks and Rogue plates on the right

The Ludorum Club is a private personal training gym in the heart of W1, founded by Jake Hitchcock. It was made for people who want proper personal training, somewhere discreet, where everything is prepared before they walk in.

  • FormatOne to one
  • Session55 minutes
  • Blocks of10, 25 or 50
  • Membership feeNone
  • Find us15-16 Margaret St, W1
Close view of the stitched tan leather on a training bench, dumbbells out of focus behind

The benches are upholstered in tan leather. It is a small thing, and it is the sort of thing the club is built on.

In your own time

Come a little early and settle into the lounge with a coffee. After your session, take your time in the shower and locker room. Nothing is shared with a crowd, because there isn't one.

The gymnasium: dumbbell rack, two adjustable benches on rubber matting, cable machine, parquet floor
THE GYMNASIUM Top-of-the-range equipment, all of it yours for the session.
A coral painted locker drawer numbered three, under a blue and green striped bench cushion
THE LOCKER ROOMS Spacious and secure, with a lockable drawer for your things.
Amber glass bottles of conditioner, shampoo and body wash mounted on green marble
SHOWERS Green marble, everything provided.
The lounge: blue panelled walls, a tartan sofa, boucle armchairs and a coffee counter
THE LOUNGE A private place to unwind before and after, with no rush to leave.

Walk through the club

The Ludorum Method

Coaching built around you, somewhere you'll look forward to being. Your session is planned before you arrive, and we look after the detail so you don't have to.

  • How it works

    Every session is one to one and lasts 55 minutes. We start from how you move now and build strength steadily, at a pace that suits you.

  • Your first visit

    We sit down and talk about your goals, then have a relaxed look at how you move, so your first programme fits you. From then on, you just turn up.

  • If you'd like to go further

    Blood testing, with your results interpreted by Dr Ali Joy. Once your routine is established, your coach may offer you a WHOOP. Both are entirely optional.

The Ludorum Method

Three tiers of dumbbells seen from floor level between two tan leather benches

Jake Hitchcock

Founder and Club Coach

Jake has coached for more than ten years. His approach is deliberate and long term: move well first, build strength gradually, and understand your own body better each month.

Sessions are planned in advance so that your only job is to train.

Jake Hitchcock in an armchair in the lounge, smiling at the camera
THE CLUB ON FILM Jake on why he opened the club, how a first visit begins, and why every session is one to one.

Train with Jake

The printed Ludorum Club membership and coaching rates card on the consultation desk

Coaching rates

Packages from£1,400
Per session£120 to £140
Block sizes10, 25 or 50 sessions
Session length55 minutes
Membership feeNone
All prices include VAT. The per session rate depends on the size of block you commit to.
Looking through a half open panelled door into the consultation room: a boucle chair, a fluted desk and an amber lamp

It starts with a conversation.

Book a consultation