Club News: Q1 2026
From our founder
Setting up a business sounds straightforward on paper. In reality, finding a disused basement and convincing a landlord to let you turn it into a private gym is anything but.
Now that the dust from the build has finally settled, it’s been a real pleasure opening the doors of The Ludorum Club and seeing people train in the space.
From here, my focus is simple; making sure everyone who comes in feels looked after, enjoys their training, and is progressing in a way that actually matters to them.
Thank you to everyone who’s supported us so far. And as always, if there’s anything we can do better, just let us know.
Jake Hitchcock
Bloods, Supplements & Nutritional Support
As we move into the warmer months, we are introducing a number of services designed to further support your progress.
Our blood testing offering provides a deeper understanding of your internal health, allowing for more informed decisions around training, recovery and long-term performance.
Alongside this, we will be introducing the Ludorum supplement range — selected to support each client’s individual needs — and bespoke 8-week nutrition plans with Jordan Brown, tailored to align with your training and overall goals.
Nutrition plans are £200 and can be arranged via Theo or Jake.
Introducing Dr Ali Joy
Dr Ali Joy brings over twenty years of experience as a private GP, with a background spanning hospital medicine, the NHS, and private practice. Having trained at Cambridge and gained Membership of the Royal College of Physicians, she has built a reputation as one of London’s most trusted clinicians.
Her work has always sat closely alongside performance. With a postgraduate diploma in Sports Medicine, and over two decades as doctor to The Royal Ballet School, she understands the demands placed on the body — not just in sport, but in everyday life.
At The Ludorum Club, Dr Joy supports members through the analysis of blood work, helping to interpret what’s happening beneath the surface and guide decisions around training, recovery and long-term health.
Beyond this, she is available to members outside of the club for wider medical support when needed — providing a trusted point of contact for anything that sits beyond training.
2 Lower Sloane Street
London, SW1W 8BJ
Business Spotlight: Black Brick
I’ve been training with Jake for the past four years, and it’s been incredible to see his vision come to life with The Ludorum Club. His new personal training club is a fantastic space — thoughtfully designed, highly professional, and genuinely motivating. The location couldn’t be better either, making it easy to stay consistent even with a busy schedule.
Outside of training, I run Black Brick, a leading independent buying agency, where we specialise in helping time-poor, high-performing individuals secure exceptional homes across London and the Countryside, typically from £1 million upwards. The market continues to evolve — for example, Marylebone residential house prices grew by 9% last year — and staying sharp is essential in such a competitive environment.
Training at the club plays a huge role in that. It gives me the structure, discipline, and mental clarity needed to perform at my best. Jake’s approach goes beyond fitness; it’s about building resilience and focus, which directly translates into better results for my clients.
For anyone balancing a demanding career, I can’t recommend Jake and The Ludorum Club highly enough.
To book a no obligation confidential consultation to discuss anything property related please email:
Age On Your Own Terms with Jordan Brown
A lot of people train for vanity (me very much included!). To stand out, to feel good in clothes and to look good without them. The benefits of training are in abundance, but people rarely ruminate over the inevitable drift into entropy without it.
Strength has an incontrovertible association with lower all-cause mortality. Stronger people live longer, weaker people die earlier. That might sound blunt, but for someone in their 30s, 40s or beyond, it’s a far more relevant metric than how lean you look on holiday.
From your 30s onward, you lose roughly 3-8% of muscle mass per decade. That rate greatly accelerates after 50, with strength declining even faster. Muscle is a major driver of metabolic health, and if left unchecked, this Mephistophelian yet inevitable process (known as Sarcopenia) will increase your chance of type 2 diabetes, various metabolic diseases and severely reduced neurological vitality.
Sarcopenia itself can double the risk of hip fractures, which in older populations is often the beginning of the end: Around 20-30% die within a year, and a jaw-dropping 10% within 30 days! A truly harrowing stat.
However, it is the cognitive side that should really scare you. Lower muscle mass and strength are consistently associated with higher rates of cognitive decline and dementia. Studies show that individuals with lower grip strength and reduced lean mass have a significantly greater risk of developing Alzheimer’s and other neurodegenerative diseases. In some cohorts, low strength has been linked to a 30-50% higher risk of dementia over time.
This is what’s really at stake.
Strength and muscle aren’t optional. They must be actively and aggressively pursued through real training, as this is the only true fountain of youth that we have. Age on your own terms.
Jordan Brown
@conditioncollective
