The Club Coach

Jake Hitchcock is the founder and Club Coach at The Ludorum Club. His approach to coaching is deliberate, considered, and grounded in long-term responsibility rather than short-term intensity.

Rather than relying on volume or spectacle, Jake focuses on helping clients move well, build strength gradually, and understand their own bodies. Sessions are adapted to the individual — informed by how a client is moving, how they are recovering, and what they are capable of on the day.

Clients often value the consistency and care that comes with this approach: sessions start on time, the environment is always appropriate to the client and private, and progress is measured over months and years, not weeks. The aim is not dependency, but confidence — so that training becomes a reliable, positive part of a client’s life, whether they are in the Club or elsewhere.